Managerial Economics and Financial Analysis
Shailaja Gajjala, Usha Munipalle
180 x 240 mm
Year of Publishing
Territorial Rights
Universities Press

Economics is the simple logic we apply for making decisions every day, be they purchases or investments. However, any concept or theory can be made complicated by the use of unnecessary jargon. Managerial Economics and Financial Analysis aims to cut through this barrier and present information in a logical and straightforward manner.

This book covers three important areas in the field of Finance: Managerial Economics, Financial Accounting and Financial Management. Designed to meet the undergraduate course requirements of engineering students, this book aims to present the main concepts and theories in a simple and lucid style. It includes many worked out examples and problems and provides interesting snippets of information relating to the current scenario in India.

Salient features:

  • Central points presented in easy-to-remember bullet form
  • Worked out examples progress from simple to complex
  • Line drawings included to enhance understanding and for quick reference
  • Key terms defined at the end of every chapter
  • Comprehensive practice questions and assignments (with answers) provided for every chapter
  • Neat, clutter-free layout to improve readability

Shailaja Gajjala is a Professor at the Department of Business Management at Osmania University, Hyderabad. Her area of specialization is Finance. She has over 22 years of teaching experience, has authored a book and has a number of research papers to her credit.

Usha Munipalle is a Professor at the Department of Commerce, Osmania University, currently working at Nizam College, Hyderabad. She has been the Coordinator of the MBA course at Nizam College since 2007. Her area of specialization is Industrial Economics. She has edited several books and published many papers in reputed journals.

Chapter 1: Introduction to Managerial Economics
Chapter 2: Demand Analysis
Chapter 3: Demand Elasticity
Chapter 4: Demand Forecasting
Chapter 5: Production Analysis
Chapter 6: Cost Analysis
Chapter 7: Introduction to Markets and Managerial Theories of the Firm
Chapter 8: Pricing Policies and Practices
Chapter 9: Types of Business Organizations
Chapter 10: Financial Accounting
Chapter 11: Accounting Concepts and Recording of Transactions
Chapter 12: Ledger and Trial Balance
Chapter 13: Final Accounts
Chapter 14: Ratio Analysis
Chapter 15: Funds Flow Statement
Chapter 16: Capital Budgeting
Chapter 17: Sources of Finance
Appendix I
Appendix II
Answer Key
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