The telecommunications industry continues to grow at a formidable pace and within it, the mobile value added services (mVAS) industry displays impressive potential for influencing the lives of millions of people. Driven by technology and innovation, experts believe that the mVAS industry has even greater possibilities than electronic commerce (e-Commerce). The role of technologies and regulations is taken into account in the analysis of the Indian mobile telecom industry. This is followed by proposing possible business models and future scenarios for mVAS in India.

The Telecommunications Revolution: Mobile Value Added Services in India studies the mVAS industry in depth. It compares mVAS trends in India with those in other parts of the world like the USA and Europe, Japan, South Korea and China.

This lucidly written book will be of great interest not only to the student of telecommunications and business studies, but also to policy makers, industry professionals and the interested general reader.

Mukesh Kumar works with the Department of Telecommunications (DOT) and belongs to the Indian Telecom Service (ITS), Government of India. His work background combined with his endeavour at XLRI resulted in his research interests into the world of technology based business modeling especially in mobile telephony. Presently he is working in the capacity of DGM in Kolkata Service Area (KSA), BSNL and has been overseeing wireline Broadband networks and services. He has also been instrumental in introducing Fibre To The Home (FTTH) service in KSA.

Ram Kumar Kakani is Associate Professor in Strategic Management and Finance at XLRI Jamshedpur. His areas of interest include Business Analysis, Business Groups, Corporate Finance and Strategy brought forth by the empirical work on the Indian corporate sector. He has co-authored many text books and other books including the popular Corporate Finance (8/e), Financial Accounting for Management (3/e), and Strategic Thinking. He has also published cases and papers in refereed publications including AI & Society, Decision, Innovation Journal, and Richard Ivey Case Bank.

1. Introduction to Indian Telecommunications Industry
2. Unwinding of Telecom Technical Jargon
3. Mobile Economics

1. Mobile Value Added Services (mVAS) Industry: Young offspring of Mobile Industry
2. India in a Global Context

1. Role of Technologies in shaping the mVAS Industry
2. Role of Regulation in shaping the mVAS Industry

1. Indian Mobile Industry: An Empirical Analysis
2. The Mobile VAS Industry: Structure, Value Chain and Stakeholders

1. Business Models in the mVAS Industry
2. Future of the Mobile VAS Industry in India

- Professor Debashis Chatterjee
Director,IIM Kozhikode

- R K Mishra
Principal Advisor, TRAI